Plano has made a different marketing strategy targeting the crafter's segment.  They have changed the name from Plano Die Cast Carry Casses to Creative Options Double Sided Thread and needle Organizer.   Same number of compartments (46 compartments) and same exact size and look, except comes with a different label 10.25x3.25x14.25.   Still made in the USA.   Still selling the same case, but a different label.   This change has been done for a little over a couple of years.  Get Your Organizer Here